Harness the Power of Dragon’s Blood Red in Your Branding
Part myth, part mystery, and all impact, Dragon’s Blood is a powerhouse when it comes to branding.
What colors could be paired with the strong and symbolic Dragon’s Blood to create an exciting brand story of everlasting strength? Imagine pitching that your chosen color is Dragon’s Blood?
The History of Dragon’s Blood:
Legend has it that in 1668, a dragon was sunning itself somewhere in Essex, under a birch tree, and a man spotted it and was terrified
In a nearby town, Saffron Walden, the same dragon was spotted. The locals were worried that the dragon would want to snack on their cattle, and set out in pursuit of the beast
These dragon sightings were documented in a pamphlet called The Flying Serpent, or Strange News Out of Essex
There is also a legend that dragons ate elephants to cool themselves down. The dragon would either eat the elephant or the elephant would squash the dragon; the mix of the two animals' blood together formed Dragon's Blood
Of course, none of these stories can be proven
Modern references include Game of Thrones and Daenerys Targaryen, who was the Queen of Dragons
Dragon’s blood is actually a resin taken predominantly from the dracaena genus tree
Strange News from Essex is featured here in a book.
How to Use Dragon’s Blood:
Here Are Three Color Schemes to Try for a Fresh Take on Dragon’s Blood
Square Color Scheme: In this scheme, you use four evenly spaced colors on the Adobe color wheel. Dragon’s Blood and three additional colors are selected. Once you have four colors imported, choose Square Color Scheme, and the wheel will select the colors for you. Play around with your base colors to get a hue combination you like, keeping in mind that once you start using this in your brand, you may need to tweak the colors again.
Compound Color Scheme: Also called a split complementary color scheme. First, choose Dragon’s Blood as your base color, and select three additional colors. Assign it to the Compound Color Scheme, and you will see how it selects the colors. It chooses the complementary color, plus two additional ones that are equally next to the main color and secondary color.
I have been using a simpler compound color scheme on CCC without realizing it. A compound color scheme has slightly less contrast. I clearly love this! Give it a shot.
Monochromatic Color Scheme: This means you start with Dragon’s Blood, and Adobe color wheel gives you different tints, tones, and shades to work with.
I love the Chocolate Brown and the Charcoal. When used in the right place, this color palette could be beautiful and harmonious and warm for a brand. Some highlight colors will be needed to provide contrast, such as mint green. For a secondary brand palette, steal the blue and turquoise from the compound color schemes. We know it works, so we should use it.
In this video i play around with color schemes
Examples:
Designspiration showcases Dragon’s Blood by color. When I search for inspiration using this color, the subject matter is dark also. There are not too many examples of contrasting color examples.