SHOPIFY DESIGN

The brief

Create a clean and stylish Shopify site and accompanying imagery style guide for future print, email, and digital campaigns. 

Important website traits: the site should be stylish, bright, and aspirational. 

Target market: stylish women 32-60 who favor classic style over fashion trends. Linear uses tailoring techniques and traditional fabrics to enhance femininity to bring out her best. 

Our Approach

WEBSITE IN A WEEK

The client wanted a collapsed timeline, so website in a week was an excellent fit for this. We presented the client with two templates, and they selected the Dolce paid theme. 

Factors that were taken into consideration when choosing this theme:  

• Merchandising: color swatches, high-resolution images, look books.

• Marketing and conversion: back-in-stock alert, cross-selling and a customizable contact form, recommended products, and in-menu promos.

• Product discovery: a sticky header was important.

SHOPIFY DESIGN

ART DIRECTION

WEBSITE IN A WEEK