ART DIRECTION | SHOPIFY DESIGN
Love Sun Body
Simplifying Love Sun Body’s Messaging
OBJECTIVE
Colour Color Creative was tasked with creating a Shopify landing page for Love Sun Body’s existing website, designing it from the ground up and taking it live upon approval. Targeted at both customers and investors, it needed a clean, premium look that utilized current product shots as well as carefully chosen stock imagery to fill in any gaps. We updated the navigation to be clear and easy to use, and floated the idea of possibly using an infographic for the brand hierarchy so that it could be presented to consumers in a more visually appealing way.
Target Market: Millennials and Gen X aged between 17-58 are the most concerned about organic and natural beauty products; more than 90% of Love Sun Body’s customers prefer skincare products that are either natural or organic.
SERVICES
Art Direction
Shopify Design
Approach
Color Colour Creative created a clean and bright landing page with simple navigation, striking imagery, and simplified messaging.
Love Sun Body had an issue with too much information on the site. It was very clinical, stuffed with info about the benefits of the products. We focused on creating easy to read sections, breaking them down by benefits, product lines, and including messaging that was made to be simplified and optimistic. We updated the tone of voice to be sunny and informative.
Sections:
To break up all of this important information, we created easily digestible sections:
- Certifications: this section is focused on all the certifications that Love Sun Body has, including Ecocert Cosmos Natural, Leaping Bunny, and EWG. We recognize that these certifications are a major point of difference for the brand so wanted it to be easily accessible.
- Product Benefits
- Product Lines
- Formulations: made to be more infographic-like using motifs taken from the logo.
