ART DIRECTION | EMAIL TEMPLATING | WEB DESIGN
Linear
Linear gets a refresh
OBJECTIVE
Create a clean, stylish site and accompanying imagery style guide for future print, email, and digital campaigns.
Important Website Traits: the site should be aspirational, bright, and on-trend.
Target Market: stylish women ages 32-60 who favor classic style over fast-fashion trends. Linear utilizes traditional fabrics and careful tailoring to leave their customers feeling their best.
SERVICES
Art Direction
Email Templating
Web Design
Approach
Color Colour Creative worked with the client on a collapsed timeline, providing creative direction, mockups, and art directing a photoshoot. Of two Shopify templates that were presented, the client chose the Dolce paid theme.
Factors Considered when Choosing this Theme: color swatches, high-resolution images, lookbooks, merchandising.
Marketing and Conversion: back-in-stock alerts, cross-selling, a customizable contact form, recommended products, and in-menu promos.
Product Discovery: a sticky header was important, so we made sure to work it in.
